Australian Demographics Analysis, Profiling & Mapping
Developed by Australian Development Strategies. The results of the profile and the modelling show that Labor lost support from its own traditional voters, especially those who had swung to the ALP in 2010. The ALP gained some swings from mobile migrants groups, such as Kiwis and South East Asians, as well as from some traditional
We normally look at a chart showing swings to and from political parties by a specific demographic group and it means those above the line swung to Labor and those below the line swung to the Liberals. But for New South Wales last Saturday we frequently found ourselves looking at charts where everybody swung against
Whereas the 2007 election result represented faith and resurgence for the ALP, the 2010 result showed a Labor Party profile dependent on handouts and habit. 2010 Election Profile_3.pdf
Labor lost the 2010 Victorian elections with swings to the Liberals from normally solid Labor demographics, such as female white collar workers, TAFE students and train commuters. These defections from the normally solid Labor base cost the ALP votes in its marginal seats. 2010 Vic State Election Profile.pdf
In all the millions of dollars the Prime Minister and Treasurer spent on market research and advertising plans for their new resource super profits tax, they don’t seem to have been told the richest voters in Australia are not Liberals, but Greens. Read Full Article
Our ADS Elaborate modelling explained 96 percent of the variance in the 2PP ALP vote at the Queensland elections on March 21, 2009. The modelling showed swings to Labor in poor country towns and outer working class suburbs were led by those voters receiving the biggest slice of the $4 billion dollars in Rudd stimulus
Kevin Rudd in 2007 achieved the impossible and breathed life into the Whitlam era blue collar Labor voter. Across Australian working class suburbs and electorates, the Whitlam profile stirred into life via the sons and daughters of Gough. In fact the profile of the Rudd majority looks a little like a seventies Gough Whitlam rally held
LAST Saturday, in polling booths inside $14.2 billion worth of new school halls constructed under Labor’s Building the Education Revolution program, a bare 33.9 per cent of Australian electors voted for Labor candidates. It was the lowest primary vote won by the ALP since 1903, when the fledgling party won 31 per cent of the
Electoral Snakes and Ladders Anyone who has played snakes and ladders knows that, just before the winning square, there is always a big bad snake’s head, to take the would be winner right back to square one. The ALP 1998 almost-victory is a classic tale of electoral snakes and ladders. Labor candidates won 51.4
In the 2007 election, we saw significant swings to the Christian Kevin Rudd led Labor Party across seats where religions such as Pentecostals and Lutherans were strongly represented and this relationship between the outer urban Pentecostals and the more rural Lutherans proved enduring enough to last right through to the end of the modelling process.
