Project 1 – South Australian Research
This project summarises demographic research into the South Australian elections of 1973 and 1975. The research was used by strategists to help plan the successful S.A. 1977 election campaign.
Project one was included in the present report to show the background and development of demographic research techniques and to put these techniques into the broader context of a complete campaign strategy.
Project one is also useful for the reader in that it integrates theoretical work in a reasonably-practical manner with a campaign that was really quite successful in terms of what it set out to do (see sections 7D and 7E).
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