The map shows the percentage of top income quartile persons in 2022 Federal seats in darker shades of teal and is modelled by ADS from the latest available Australian Tax Office data.
Demographic break downs of national Newspoll summaries published in The Australian between early 2020 and the start of the 2022 election campaign, indicate that about one in eight voters in this top income quartile had swung their previously strong support in primary vote terms from the Coalition, directly across to Voices or “Teal” candidates, where a Teal candidate was available.
To put this in perspective, in early 2020, nearly half of all voters in this income group cast their vote for Coalition candidates and in the first quarter of 2022, this figure was down to one in three.
While this may well be the national sentiment among top income earners, where no Teal candidate is available at this election, there is still likely to be a smaller Two Party Preferred swing from the Coalition to Labor from about one in 12 voters among this group. This disaffection from top income workers represents serious hurt for Liberal MPs in what have been their traditional strongholds.
We’ve been looking at the demographic breakdowns by income in individual seat polls and nothing we’ve seen so far contradicts the above trend up to the second week of the campaign.
Nonetheless, we will be watching future Newspoll summaries, presuming another one is available before the election.