Your anonymised school enrolment data is exhaustively analysed by our EGS teams of professional statisticians, demographic profilers, and spatial analysts to help you to answer critical strategic questions.
Who are our parents? What can their own background and profile tell us about what they want from our school? How do we talk to them on social media? Can they afford our fees? Where can we find more of them? How can we transport them to our school?
ELABORATE is the name given to both the database and the analytical techniques developed by Australian Development Strategies Pty Ltd (ADS) principals during 50 years of experience in using demographic analysis, profiling and mapping to solve practical problems.
ADS Pty Ltd is the parent company of and data provider to Education Geographics and Health Geographics.
Health Geographics was established by ADS to link the health component of the Elaborate database with an online dashboard and Esri maps, to develop a new business focussing on health and welfare services, our fastest growing industry group, which has generated one in three Australian jobs in the last decade.
Health Geographics provides online dashboards and maps highlighting investment risks and opportunities for Australian Health and Welfare sectors.
Above is a snip of our ADS/Esri online map showing in shades of red the larger estimated Two Party PreferredRead More
Here’s a snip of an ADS/ESRI online map showing dark red shading for the three federal seats of Brisbane, GriffithRead More
Leading a school is the best job in the world, bringing together professional staff and parents to build a communityRead More
By John Black, Chairman of ADS So many readers enjoyed the online Covid Vax maps from Health Geographics CEO DrRead More
The recovery in many jobs was well under way in May. It’s been most pronounced in those hit first inRead More
A demographic profile of Covid-19 begins to emerge from the chaos of the first wave of tests. Dear Colleagues, thisRead More
Dear Colleagues, due to the changing environment and our response to COVID-19, I will be posting a series of updatesRead More
A new historical map of Arlington allows users to explore what the county looked like 100 years ago. The digital map depictsRead More
Hi there political tragics. The 2019 election has been fought and finalised and we’re just about finished our preview ofRead More
Provided your humble correspondent is not eaten by a grizzly bear next week while trout-hunting in the wilds of northwestRead More
To locate a postcode, type your postcode into the search window and hit enter. Click on the search resultRead More
To locate a postcode, type your postcode into the search window and hit enter. Click on the search result andRead More
In all the millions of dollars the Prime Minister and Treasurer spent on market research and advertising plans for theirRead More
Billanook College has worked with John Black and the Education Geographics team for many years now and this partnership has been critical to underpinning the Strategic Planning that we have conducted as a school. Their focus on providing quantitative information, supported by broad industry knowledge, has formed an essential part of our decision making and I would highly recommend their work to my colleagues.( Principal - Billanook College )
As a result of the work we have done with ADS and Business Geographics, our approach to future enrolment recruitment has become far more strategic, focussed and efficient. In particular, the geo-coding of enrolments has enabled us to recalibrate our bus runs… so as to maximise service to families with enrolled students in 2015. Really useful data.( Principal - West Moreton Anglican College )
ADS demographic profiling has helped us focus marketing initiatives in areas where we could make the biggest enrolment gains. ADS also coordinated a follow up phone survey which was valuable in a number of ways. It led to several parents contacting the College for more information, assisted the College to better understand the thinking behind the decision making of parents in the local area and provided a new perspective on current and future bus routes. I would recommend the process to any school looking for new insights into how to gain enrolments.( Retired Head of College - Springfield Anglican College )
Our College has used the services of John Black (ADS) for many years now, and reliable statistics with great interpretation has given our Board and Executive greater confidence about the marketplace than we could possibly have otherwise. Every school should be watching its market and demographics closely, and in this field, the work of John Black (ADS) is outstanding( Retired Headmaster - Citipointe Christian College )
These new on line reports and the format they are presented on are fantastic. There is a lot of rich data there that would have gathered dust in the hard copy of the report, but the interactivity of the site is much more conducive to digesting the material. One key to making this useful is your interpretation and descriptions for the items like Stereotypes, Demographics, etc. Thanks for taking us on as a demonstration school. I hope you benefit from it as much as we are.( Former Business Manager - St Andrews Lutheran College )
John Black, through ADS and Education Geographics has assisted our strategic marketing, enrolment targeting, bus routes and aided in a deeper understanding of our current parent demographics and the overall demographics of our drawing area. This has been done via data sets, presented as interactive maps and easy to understand visual information. The interactive maps and visual information comes with easy to understand instructions and most importantly, accurate analysis.( Retired Principal and Chief Executive - The Knox School )
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