‘I really like our maps … they’re great fun!’

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EGS Spatial Analyst and Senior Mapper Dr Jeanine McMullan has just recorded a new video

‘I really like our maps … they’re great fun!’

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Our EGS Spatial Analyst and Senior Mapper Dr Jeanine McMullan has just recorded a new video.

In the video, headed The Power of the Esri Map Module, Jeanine conveys her sense of excitement at being able to explore innovative new map layers of small-scale data which she can superimpose on EGS catchment maps, so schools can improve how they spatially manage their school to the benefit of their students and their families.

On a practical level, Jeanine and I explain how the layers on an EGS school map can be used to design the most cost-effective school bus routes and stops, based on ease of access from existing students and also from potential additional students, whose families match your school profile.

This means your wrapped school bus can serve as a mobile marketing platform in the most prospective streets in your catchment, as it takes your current students to and from school.

The route design can be adapted annually to changing marketing and logistics strategies, with the new layout downloaded and sent to school drivers or bus companies, and posted on school websites.

Jeanine then shows her genuine enthusiasm for new advanced features in map design which, for example, can help a school begin to estimate the environmental cost in terms of carbon credits of various transport strategies, how to make of use of emergency map layers, showing, for example, flooding risks and fire updates, as well as longer term development plans from your local authorities.


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