The historic election win by Bob Hawke in 1983 set Labor up for more than a decade of reformist Governments. Hawke won the election, but the policy work had been done over the previous five years by Opposition Leader Bill Hayden and this is the associated demographic targeting strategy prepared by Bill’s then research assistant John Black. It has been scanned from the original paper and has never before been published.
This is the final summary chapter and the remaining seven parts which include profiles of elections back to 1966 will be published over coming months. There is about 500 pages in all.
Download original paper – 1983 Election Strategy