Elaborate is the name given to both the database and the analytical techniques developed by Australian Development Strategies Pty Ltd principals during 35 years of experience in using demographic analysis, profiling and mapping to solve practical problems.

ADS also subsidises research into contemporary economic issues, such as the patterns and profile  of unemployment and demographic modelling of national elections, and provides political comments and articles to major national media outlets, including The Australian Financial Review, The Australian and the Australian Broadcasting Corporation.