Elaborate is the name given to both the database and the analytical techniques developed by Australian Development Strategies Pty Ltd principals during 35 years of experience in using demographic analysis, profiling and mapping to solve practical problems.

ADS also subsidises research into contemporary economic issues, such as the patterns and profile  of unemployment and demographic modelling of national elections, and provides political comments and articles to major national media outlets, including The Australian Financial Review, The Australian and the Australian Broadcasting Corporation.

LEVERAGE. About 90% of an iceberg lies beneath the surface. So it is with demographic and customer data. ELABORATE allows you to cost-effectively leverage existing customer information and gain access to the 90% of insights that lie, beneath the surface and out of sight to the casual observer.

DEPTH. ELABORATE is the most comprehensive demographic tool available on the market today. It accesses over 600 demographic variables derived from Australian Bureau of Statistics Census, Household Expenditure, Labour Force  data and other private data, such as house and land prices, or home loan arrears, and generates market profiles and analysis for any industry or sector, down the level of a 220 household Census Collectors District.

Elaborate began as The Election Modelling Project in South Australia in the mid seventies.  This early model has now developed to the stage that it is a more powerful explanatory tool than the traditional voter pendulum, with the added advantage that it also profiles both traditional and emerging voter blocs such as traditional swinging voters, Howard Battlers, Professional Women and Green Inner Urban voters. The same statistical techniques now form the basis of Elaborate and they have been applied to model and predict a wide range of consumer and economic behaviour.